-Digital Copy-
Brand and Courses Page for Nicki K Media
Nicki K Media focuses on empowering people to make intentional choices in their lives, offering a variety of courses, resources, and training.
Goal: To introduce the audience to NKM, what they offer, and generate excitement about the possibilities of taking control of their career…and income.
Solution: Addressed the main brand and course, CCA—and how the audience will learn new skills and training, providing new opportunities to grow their careers and income.
SPEC Landing Page
A subsidiary of PepsiCo., Cheetos sell the well-known and well-loved cheesy snacks.
Goal: The aim of the ad is to get college-age students to enter the giveaway, and enter their information for Cheetos-related product information.
Solution: Simple and to the point, college students are often up late studying and they get hungry. By entering the giveaway, they have a chance to win; plus, they will receive coupons and updates, keeping Cheetos at the forefront of their minds.
SPEC Email Ad
An iconic department store in the USA, Macy’s caters to clients shopping for fashion, value, and quality products.
Goal: This promotional email is geared toward men who value style, convenience and savings. The objective is getting them into their local Macy’s for the sweater event, and ideally having them purchase one of the sweaters.
Solution: Touching on their values of savings, style, utility, and comfort, the email provides a strong motivation to locate their nearest store for the Fall Sweater Event.
Spec About Us Rewrite
Goal: Focus on what the business and owners bring to the table, and what they have achieved, in order increase sales.
Solution: A clear and concise rewrite that spotlights the knowledge of each person and the accomplishments of the business, instilling trust in the customer which ultimately results in bookings.
Spec Product Description
Located in Nakusp, British Columbia, New Moon Tea Co. is a sustainable and minimalist company that creates small-batch, artisanal hand-blended tea.
Focusing on the beneficial healing properties of the tea and changing the wording, this description rewrite captures attention and promotes action.
SPEC Banner Ad
The New Yorker is a weekly magazine, featuring essays, journalism, and commentary.
Goal: The aim of the ad is to have viewers subscribe to the digital version of The New Yorker.
Solution: Caught the audience’s attention and addressed their desire to easily stay informed wherever they go.
Tone Guide (page 1) for Nicki K Media
Nicki K Media encompasses at least one brand (Filthy Rich Writer) and its signature course (Comprehensive Copywriting Academy). It is expanding and required a tone guide.
Goal: To create a voice and specific tone for NKM, honing in on the word and phrase choices for the company.
Solution: A comprehensive guide was created, detailing specific words or phrases that would or would not be used. This aids all copywriters involved so that the copy produced will all have a similar tone, as if one person was writing.
Spec Product Description
Located in Nakusp, British Columbia, New Moon Tea Co. is a sustainable and minimalist company that creates small-batch, artisanal hand-blended tea.
The rewrite allows the customer to envision sipping this blend and falling into a peaceful, restful sleep.