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SPEC Magazine Ad
EarthWise Pet is a pet supply, grooming, and self-dog wash in Katy, TX.
Goal: The ad was created to capture the attention of dog owners who are looking for a more convenient solution to bathing their pups. Kneeling on a floor, bending over, and getting soaked isn’t an ideal situation — not to mention the clean-up. This ad was created to increase traffic to the self-dog wash station, plus have customers make additional purchases while in the store.
Solution: Engaging text was created to focus on the main challenges customers face: inconvenience, stress, mess (read: hairy soaked bathroom), and a painful back after bending over a tub. Touching on the comfort level from the dog’s perspective grabs the eye and makes customers think of their own pups, driving the call to action home.
SPEC Magazine Ad
CoverGirl is a leading voice in cosmetics, aiming to celebrate diversity and authenticity.
Goal: This spec ad aims to reach women age 24-40 who use makeup to enhance their natural beauty, and have them shop this new lipstick at their local drugstore.
Solution: Women are looking for products that hydrate, improve the health of their skin, and allow them to easily go from day to night. The ad focuses on the benefits to consumer: long-lasting color, soft, healthy lips, and a natural look. In order for their look to be complete, they need to purchase a tube of TrueYou.